Quick tips: writing for the web

In the Writing for the Web training, we cover best practices for writing content to be published online. As a refresher for those who have taken the course, and a primer for those yet to take it, we’ve provided a set of tips to help guide you.

  • Write for your audience.
  • Get to the point quickly.
  • Avoid ambiguity.
  • Reduce text by 50% (or as much as possible without making substantive changes to your content).
  • Use shorter, simpler sentences (aim for under 15 words).
  • Use short paragraphs (aim for 5 sentences or less).
  • Use active voice versus passive voice.
  • Use headings and subheadings to draw attention to key items or break up text.
  • Avoid abbreviations and acronyms whenever possible (MD, PhD, and other degrees are fine; anything else that requires an abbreviation or acronym should be called out first).
  • Use proper punctuation.
  • Break out content into bulleted lists.
  • One idea per paragraph.
  • Start with the conclusion (inverted pyramid).
  • Reduce word count (try to cut your existing content in half).
  • Consider the F-shaped layout pattern when deciding where to place content of importance.
  • Vary paragraph length to retain readers’ interest.

As a reminder, if you haven’t registered for web training yet, please do so as soon as possible at Please be sure to have your departmental representatives select training times online and register as soon as possible at http://blogs.evms.edu/calendar.html.

We thank you for your participation in this process. If you have questions or comments, contact Web Technologies at 446-7070 or email webmaster@evms.edu.

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