Focus groups uncovering hidden gems

The focus-groups-and-interviews phase of the website discovery process is now about half over. While some of what we’ve heard is familiar, we are uncovering some wants and needs that we, and even the departments that provide the website content, would never have thought to put there. It’s been absolutely fascinating to hear the different ways members of different audiences approach the website.

Many thanks to the students, faculty, staff, post-graduate trainees and others who have taken time from busy schedules to talk to us, and we’re looking forward to hearing from the remaining 10 groups today and tomorrow. Then the iFactory team will witness the uniquely EVMS rendition of Match Day.

If any of the participants think of anything else we should know, please contact Kim Lewandowski at or leave a comment here on the blog. Thanks again for your participation.

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